For Tide detergents, I was challenged to design five unique bottles which would depict fictitious competitor brands for an upcoming 30 second spot. In order to design the bottle labels, I studied the major competitors in the eco friendly category of detergents, and took subtle design queues in order to create realistic looking competitors.
The bottle designs were then executed by a print and labeling vendor, so passing off print ready designs was a given. The bottles were then produced and used in the commercial spot.
