Tend is the world’s first dentist you’ll actually look forward to. With doctors who care, technology that eases, and environments that soothe, visits aren’t just painless, they’re a pleasure.
Role:
Brand Designer (In-House)
Collaborators:
Steve Hoefnagels (SVP)
Laura Jensen (CD)
James Molloy (Content)
Chris Jadatz (Product)
Contributions:
Brand Design
Art Direction
User Experience Design
Collateral
Promotional Design
Company:
Tend
Over the course of two years, I worked in-house with the team at Tend to help define what the 21st century of dental should look like. Starting from the ground up, we worked alongside Partners & Spade (now Mythology) to create a robust visual language that is part science and part fantasy.